Development of a brand manual for the unadista cosmetic company 'butterfly revolution biocosmetic'

The project focused on the creation of a comprehensive and detailed brand manual for the UNADISTA cosmetic company "Butterfly Revolution Biocosmetic." This foundational document was designed with the purpose of establishing a clear and precise guide that ensures the consistency and coherence of the brand's visual identity across all its future platforms and applications. The need for a brand manual arises from the importance of standardizing communication to build a strong and professional image for the public.

The manual not only specifies the basic elements but also goes into detail on each one. Firstly, it outlines the correct and incorrect usage of the logo, including its construction, positive, negative, and one- color versions, and the necessary clear space to guarantee its legibility.

Permitted applications were defined and restrictions were established to protect the design's integrity. Secondly, the brand's color palette was determined, specifying the primary and secondary colors with their respective codes (CMYK, RGB, and HEX) to ensure color

fidelity across different print and digital media. This palette was carefully selected to evoke the company's values, such as naturalness and innovation.

Finally, the manual establishes the corporate typefaces for both headlines and body text, ensuring uniformity and a consistent tone of voice in all written communication. This document is an indispensable tool that will serve as a pillar for the marketing team, designers, and any collaborator who works with the brand. By following these guidelines, "Butterfly Revolution Biocosmetic" is guaranteed to present itself in a unified, professional, and recognizable manner in the competitive cosmetics market.