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Review of the strategic formulation process applied in the railway sector in colombia
The academy hopes to contribute to the various organizations planning to enter the Colombian railway sector by developing a strategic formulation for a model advisory and consulting firm. This takes into account several key examples, such as the Railway Master Plan (PMF), led by the State to reactivate the sector. It is proposed that, through the application of project management tools, a strategy formulation will be achieved that will allow for effective planning. Tools such as the PESTEL model and Michael Porter's Five Competitive Forces involve external analysis (the railway sector in Colombia), while the Internal Capability Profile (ICP) tool performs an internal analysis of the model company. The expanded SWOT matrix tool is then implemented, linking the strategies required for the development of a proposed strategic plan and a Balanced Scorecard (BSC). These tools facilitate the decision-making process and, as final products of this thesis, assist in the planning of emerging organizations in the sector under study.
