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Strategic planning proposal as a competitiveness tool applied to the Cotton Candyventure in the city of Cartagena de indias, Colombia
Everydaythere are more companiesthat compete in themarket, itis a largenumberofthemthateverydaystruggletogrow, maintainthemselves and occupy a privileged place, in thesamewaythere are quite a considerable numberthatclosetheirdoors and fail, manyotherstheyhavetorethinkwhatthey do in ordernottodisappear.
Thisarticleshowstheimportanceofstrategicplanning as a fundamental tooltodirecttheactionsoftheorganization, takingthe case ofthe Cotton Candy venture, a companylocated in thecityof Cartagena de Indias in thedepartmentof Bolívar- Colombia, with in ordertoproposestrategiesthatallowthedevelopment and competitivenessofthisenterprise, seekingitsgrowth and visibility in themarket.
