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Emerging Technologies for Competitiveness
This article analyzes the impact of emerging technologies on the strategic competitiveness of Griffith Foods in the Eastern Antioquia region. Under a cross-sectional analytical-descriptive methodology, a stratified sample of 43 collaborators (30 operators, 10 process leaders, and 3 managers) was evaluated through structured surveys and PESTEL environmental analysis. The results highlight a 95% implementation of Eco-Tech and 88% adoption of IoT, achieving an 18% reduction in environmental footprint and a 25% decrease in logistical errors. Likewise, Augmented Reality optimized training times by 40%, strengthening local technical sovereignty. Although Blockchain presents a moderate operational perception (3.67/5.0), its strategic use has increased global customer retention by 40%. It is concluded that the organization has consolidated a "Technological Flywheel" that integrates operational efficiency with sustainability, ensuring a resilient and scalable competitive advantage in highly demanding international markets.
