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Evolution Of Business Ideation: An Analysis Of ArgumentativeCapacity In Secondary Education In Pasto
This article presents the results of a longitudinal study (2009–2024) conducted by the Tajumbina Research Seedbed (Vulcanos Group), focusing on technology-assisted business ideation within secondary education in Pasto, Nariño. Based on a consistent annual sample of 60 students ($n=960$), the study implemented an "in crescendo matrices" model, which begins with the metaphorical valuation of a bean seed to identify biocultural assets. The findings demonstrate that the use of specialized software, transitioning from Argonaut in its early stages to the integration of Artificial Intelligence, acts as a cognitive scaffold that strengthens argumentative capacity and self-efficacy among youth in marginalized rural and urban sectors. The study concludes that technology, when articulated with territorial identity, enables a shift from subsistence models toward glocal innovations, highlighting the urgent need for public policies that foster strategic institutional cooperation.
