14th International Conference on Foresight and 5th International Conference on Entrepreneurship

The proceedings of the 14th International Conference on Foresight and the 5th International Conference on Entrepreneurship bring together research studies, analytical perspectives, and academic experiences focused on socioeconomic transformation through sustainable scenarios within the context of the new normal. The event, organized by the School of Administrative, Accounting, Economic, and Business Sciences at Universidad Nacional Abierta y a Distancia (UNAD), provided a space for interdisciplinary dialogue on competitiveness, innovation, entrepreneurship, sustainability, digital transformation, and regional development. The contributions compiled in these proceedings address topics related to smart business, e-commerce, digital marketing, financial inclusion, competitiveness analysis, social innovation, organizational management, rural entrepreneurship, sustainable development, and business transformation models emerging in response to the challenges generated by the COVID-19 pandemic. Furthermore, the research highlights the application of quantitative and qualitative approaches to economic, organizational, and social analysis, integrating perspectives associated with strategic foresight and knowledge management. The conference also strengthened academic exchange among researchers, faculty members, students, and representatives of the business sector, fostering the development of proposals aimed at regional competitiveness, business sustainability, and innovation in digital environments.  Likewise, the proceedings emphasize the importance of public policy, social responsibility, and technological transformation as fundamental components in promoting inclusive and resilient development models. In this regard, the event established a platform for academic and scientific collaboration focused on the generation of knowledge to promote the social and economic transformation of regions.